I recently made some changes on a client’s eCommerce store after noticing she was ranking for a series of related keywords.
Fast-forward a few weeks and now we see how that impressions on Google and traffic has grown quite a bit!
There have been sales on the product related to the keywords but they aren’t quite as good as the amount of clicks.
THAT’S the next challenge to overcome: to see how many of those clicks convert into costumers.
Ranking is one thing, ranking with the right keywords another, and ranking with keywords that generate sales yet ANOTHER.