A change to Google’s search ranking system that alters how websites are evaluated and displayed in results. These updates—like Panda, Penguin, and Core Updates—aim to improve result quality by rewarding valuable content and penalizing manipulation.
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A change to Google’s search ranking system that alters how websites are evaluated and displayed in results. These updates—like Panda, Penguin, and Core Updates—aim to improve result quality by rewarding valuable content and penalizing manipulation.

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